The Invisible Sale : How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads, Paperback Book

The Invisible Sale : How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads Paperback

Description

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Hate cold calling?

Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates-painlessly!

In The Invisible Sale, Tom Martin reveals techniques he's used to drive consistent double-digit growth through good times and bad, with no cold calling.

Martin's simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you.

Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions!* Discover the "invisible funnel," where self-educated buyers are making decisions before you know they exist* Leverage Funnel Optimized website design to identify your prospects' key challenges before you ever speak to them* Integrate social media, content, and email to optimize the entire prospecting process* Make every sales call count with behaviorally targeted email prospecting* Leverage Twitter, Facebook, and LinkedIn to efficiently "prospect at scale"* Use the science of propinquity to choose "outposts," strategize social networking, and drive offline campaigns* Save money by rightsizing production quality to each marketing requirement* Rapidly create keyword-rich text content, and use it widely to promote self-qualification* Create webinars and tutorials more easily and painlessly than you ever thought possible* Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content* Learn how to apply Aikido Selling Techniques to close self-educated buyers

Information

  • Format: Paperback
  • Pages: 272 pages
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780789751355

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