Supporting your high street Find out how »
Basket Image


CauseWired : Plugging In, Getting Involved, Changing the World, Paperback / softback Book

CauseWired : Plugging In, Getting Involved, Changing the World Paperback / softback


Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are.

Societal aspirations have so permeated the "net native" population that causes have become like musical tastes.

CauseWired illustrates wired causes in action, bringing real-world stories to readers. * Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks * Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.


  • Format: Paperback / softback
  • Pages: 272 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Social issues & processes
  • ISBN: 9780470918203



Free Home Delivery

on all orders

Pick up orders

from local bookshops