Strategic Partnering Handbook, Paperback / softback Book

Strategic Partnering Handbook Paperback / softback

Description

The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders.

While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples.

Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.

To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

Information

  • Format: Paperback / softback
  • Pages: 350 pages
  • Publisher: McGraw-Hill Education
  • Publication Date:
  • Category: Business & management
  • ISBN: 9780070998704

£41.99

£30.55

 
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