Strategic Partnering Handbook Paperback / softback
by Tony Lendrum
The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders.
While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples.
Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.
To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.
- Format: Paperback / softback
- Pages: 350 pages
- Publisher: McGraw-Hill Education
- Publication Date: 07/04/2010
- Category: Business & management
- ISBN: 9780070998704