logo
Supporting your high street Find out how »
Basket Image

Basket

Short Introduction to Strategic Management, Paperback / softback Book

Short Introduction to Strategic Management Paperback / softback

Part of the Cambridge Short Introductions to Management series

Description

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges.

It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments.

There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets.

Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Information

  • Format: Paperback / softback
  • Pages: 311 pages, 26 Halftones, unspecified; 67 Line drawings, unspecified
  • Publisher: Cambridge University Press
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781107671355

£19.99

£18.45

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops