The Social Trade Show : Leveraging Social Media and Virtual Events to Connect With Your Customers Paperback
by Traci Browne
The first and only guide to supercharging the effectiveness of your tradeshow/event strategies with social media and virtual events!
Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't).
She offers practical advice, realistic examples and actionable ideas for companies of all sizes, in both B2B and B2C markets.
Packed with realistic examples and ideas that can be implemented immediately.
- Format: Paperback
- Pages: 320 pages
- Publisher: Pearson Education (US)
- Publication Date: 08/06/2012
- Category: Customer services
- ISBN: 9780789749130