Marketing and Advertising Law in a Process of Harmonisation PDF
Edited by Professor Ulf Bernitz, Professor Caroline Heide-Jørgensen
Part of the Modern Studies in European Law series
Description
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising.
The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices.
However, in other areas, only minimum harmonisation is required.
A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated.
The EU Commission has an active interest in the field and has published numerous reports on the question.
In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here.
Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:04/05/2017
- Category:
- ISBN:9781509900688
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:04/05/2017
- Category:
- ISBN:9781509900688
