Corporate Diplomacy : The Strategy for a Volatile, Fragmented Business Environment Hardback
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent.
In each chapter, real--life examples illuminate the key message managers should take away from the book.
It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
- Format: Hardback
- Pages: 324 pages
- Publisher: John Wiley & Sons Inc
- Publication Date: 29/11/2002
- Category: Business strategy
- ISBN: 9780470848906