Advertising: New Techniques for Visual Seduction, Hardback Book

Advertising: New Techniques for Visual Seduction Hardback


This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.

Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.


  • Format: Hardback
  • Pages: 272 pages, 500 illustrations
  • Publisher: Thames & Hudson Ltd
  • Publication Date:
  • Category: Illustration & commercial art
  • ISBN: 9780500513408

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