Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication Paperback / softback
by Valerie Feldmann
Part of the Information Age Economy series
Paperback / softback
Description
Mobile communications and next generation wireless networks emerge as new distribution channels for the media.
This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.
In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Information
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Out of stock
- Format:Paperback / softback
- Pages:270 pages, 17 Illustrations, black and white; XII, 270 p. 17 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:24/02/2005
- Category:
- ISBN:9783790815757
Other Formats
- PDF from £76.08
Information
-
Out of stock
- Format:Paperback / softback
- Pages:270 pages, 17 Illustrations, black and white; XII, 270 p. 17 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:24/02/2005
- Category:
- ISBN:9783790815757
