This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the context of organizations, business management practice and the changing business environment.
It is equally useful for the undergraduate and postgraduate students of management, and is an essential read for all marketing and business administration students.
- Format: Hardback
- Pages: 275 pages
- Publisher: Arcler Education Inc
- Publication Date: 01/11/2017
- Category: Sales & marketing
- ISBN: 9781773611389