Planning the Corporate Reputation Hardback
by Vic Markham
Part of the Routledge Library Editions: Marketing series
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise.
The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
- Format: Hardback
- Pages: 200 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 22/08/2014
- Category: Sales & marketing
- ISBN: 9781138790834
- Paperback / softback from £33.25