The Other Side of Innovation : Solving the Execution Challenge, Hardback Book

The Other Side of Innovation : Solving the Execution Challenge Hardback


Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing and glamorous.

By contrast, execution seems like humdrum, behind-the-scenes dirty work.

But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.

Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: * Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. * Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress.

Give innovation leaders a tough but fair performance evaluation. Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.


  • Format: Hardback
  • Pages: 240 pages
  • Publisher: Harvard Business Review Press
  • Publication Date:
  • Category: Management & management techniques
  • ISBN: 9781422166963

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