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Blue Ocean Classics, Hardback Book

Description

A collection of three Kim-Mauborgne articles on blue ocean strategy. Brings together three of the authors' bestselling HBR articles in one package. Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book. Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees. Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way. Audience: Fans of Kim and Mauborgne; anyone interested in strategy.

Information

  • Format: Hardback
  • Pages: 144 pages
  • Publisher: Harvard Business Review Press
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781633697379

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£12.99

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