Making the Compelling Business Case : Decision-Making Techniques for Successful Business Growth Hardback
by W. Messner
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
- Format: Hardback
- Pages: 431 pages, 121 Illustrations, black and white; XXXI, 431 p. 121 illus.
- Publisher: Palgrave Macmillan
- Publication Date: 22/11/2013
- Category: Business strategy
- ISBN: 9781137340566
- Paperback from £21.55