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Managing Corporate Social Responsibility : A Communication Approach, Paperback / softback Book

Managing Corporate Social Responsibility : A Communication Approach Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations.

Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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£29.95

£28.39

Available to Order - This title is available to order, with delivery expected within 2 weeks
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