City Branding and Promotion : The Strategic Approach Hardback
by Waldemar Cudny
Part of the Routledge Contemporary Perspectives on Urban Growth, Innovation and Change series
Hardback
Description
This book explores theoretical concepts of strategic promotion and place branding in cities.
It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry.
It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created.
Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures.
The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Information
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Out of stock
- Format:Hardback
- Pages:186 pages, 10 Tables, black and white; 15 Line drawings, black and white; 11 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:02/05/2019
- Category:
- ISBN:9781138488106
Other Formats
- EPUB from £32.39
- PDF from £32.39
- Paperback / softback from £39.35
Information
-
Out of stock
- Format:Hardback
- Pages:186 pages, 10 Tables, black and white; 15 Line drawings, black and white; 11 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:02/05/2019
- Category:
- ISBN:9781138488106
