Programmed Visions : Software and Memory Paperback / softback
Part of the Software Studies series
A theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world. New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things-mobile mobs, Web 3.0, cloud computing.
In Programmed Visions, Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability.
New media proliferates "programmed visions," which seek to shape and predict-even embody-a future based on past data.
These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability.
Chun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate?
The combination of what can be seen and not seen, known (knowable) and not known-its separation of interface from algorithm and software from hardware-makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.
- Format: Paperback / softback
- Pages: 254 pages, 27 figures; 27 Illustrations, unspecified
- Publisher: MIT Press Ltd
- Publication Date: 11/01/2013
- Category: Information theory
- ISBN: 9780262518512