Social Media for Fashion Marketing : Storytelling in a Digital World, Paperback / softback Book

Social Media for Fashion Marketing : Storytelling in a Digital World Paperback / softback

Description

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.

Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.

Using academic research alongside her 25 years of fashion marketing experience to offer a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media

Information

  • Format: Paperback / softback
  • Pages: 272 pages, 200 colour illus
  • Publisher: Bloomsbury Publishing PLC
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9781474233323

£34.99

£28.55

 
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