The Case Study Handbook : How to Read, Discuss, and Write Persuasively About Cases, Paperback Book

The Case Study Handbook : How to Read, Discuss, and Write Persuasively About Cases Paperback

Description

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case.

But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.

In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases.

Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case.

Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.

Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier.

Extensive examples of effective and ineffective writing further reinforce your learning.

The book also includes a chapter on how to talk about cases more effectively in class.

Any current or prospective MBA or executive education student needs to read this book.

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