The Case Study Handbook : How to Read, Discuss, and Write Persuasively About Cases Paperback
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case.
But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.
In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases.
Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case.
Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.
Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier.
Extensive examples of effective and ineffective writing further reinforce your learning.
The book also includes a chapter on how to talk about cases more effectively in class.
Any current or prospective MBA or executive education student needs to read this book.
- Format: Paperback
- Pages: 288 pages
- Publisher: Harvard Business Review Press
- Publication Date: 01/04/2007
- Category: Secretarial, clerical & office skills
- ISBN: 9781422101582
- EPUB from £21.83