Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Business of American Theatre, Paperback / softback Book

The Business of American Theatre Paperback / softback

Paperback / softback

Out of stock

Description

The Business of American Theatre is a research guide to the history of producing theatre in the United States.

Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning ordinances, royalties, and numerous other financial transactions have influenced the art of theatre for the past three centuries.

Yet the book is not a dry reiteration of hits and flops, bankruptcies and bamboozles.

Nor does it cover "everything about it that's appealing, everything the traffic will allow" (as Irving Berlin did in the song "There's No Business Like Show Business").

It is instead a highly readable resource for anyone interested in how money, and how much money, is critical to the art and artists of theatre.

Many of those artists make appearances in the book: Richard Rodgers and his keen eye for investment, Jacob Shubert and his construction of "the bridge of thighs" for his showgirls at the Winter Garden, the significance of the Disney Souvenir Shop near the Lyceum Theatre on Broadway, and the difference between a Broadway show losing millions of dollars or making billions in one night.

Consider this book a go-to resource for readers, students, and scholars of the theatre business.

Information

Other Formats

£36.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information