The Mana of Mass Society Hardback
by William Mazzarella
Part of the Chicago Studies in Practices of Meaning series
Hardback
Description
We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians.
In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously.
How would it change our understanding of publicity, propaganda, love, and power?
Mazzarella reconsiders the concept of "mana," which served in early anthropology as a troubled bridge between "primitive" ritual and the fascination of mass media.
Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority?
What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that infuses a rioting crowd, a television audience, or an internet public?
At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:224 pages
- Publisher:The University of Chicago Press
- Publication Date:24/10/2017
- Category:
- ISBN:9780226436111
Other Formats
- Paperback / softback from £24.00
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:224 pages
- Publisher:The University of Chicago Press
- Publication Date:24/10/2017
- Category:
- ISBN:9780226436111
