Time-aware Conversion Prediction For E-commerce Hardback
by Wendi (East China Normal Univ, China) Ji, Xiaoling (East China Normal Univ, China) Wang, Aoying (East China Normal Univ, China) Zhou
Part of the East China Normal University Scientific Reports series
Hardback
Description
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce.
It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion?
The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion.
This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:152 pages
- Publisher:World Scientific Publishing Co Pte Ltd
- Publication Date:08/03/2018
- Category:
- ISBN:9789813224704
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:152 pages
- Publisher:World Scientific Publishing Co Pte Ltd
- Publication Date:08/03/2018
- Category:
- ISBN:9789813224704
