The Qihoo 360 Way: Customer Connection Strategies that Capture Value and Drive Growth from a Global Expert in Internet Security, Paperback Book

The Qihoo 360 Way: Customer Connection Strategies that Capture Value and Drive Growth from a Global Expert in Internet Security Paperback

Description

Succeed in the new Internet economy with lessons from one of China's premier Internet thought veterans and his bestselling guideWhen author Zhou Hongyi's The Qihoo 360 Way hit the shelves in China, the book sold 100,000 copies in the first week and quickly became regarded as the "No.1 Internet Thinking" book in the market.

In this new English edition, Zhou shares his Internet Thinking philosophy, showing you how your business, no matter the size, can create constant connectivity with your customers, adding value, beating competitors, and succeeding in the Internet Age.

In addition to his thoughts on product conception, management, and future market trends, the author, known as the "godfather of freemium," provides you with vivid examples of Internet entrepreneurship and practical advice on how traditional industries can not only face the problems inherent in new Internet technologies, but also thrive among them.

Information

  • Format: Paperback
  • Pages: 240 pages
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Internet & WWW industries
  • ISBN: 9781259642531

£27.99

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