Entrepreneurial Marketing : Global Perspectives Hardback
Edited by Zubin Sethna, Rosalind Jones, Paul Harrigan
This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface.
The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
- Format: Hardback
- Pages: 320 pages
- Publisher: Emerald Publishing Limited
- Publication Date: 05/07/2013
- Category: Entrepreneurship
- ISBN: 9781781907863