Applied Marketing Analytics Using R
Gokhan Yildirim
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Karin M. (University of Boras, Sweden) Ekstrom
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Digital Analytics for Marketing
A. Karim Feroz
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Sanal Kumar (IIM Nagpur, India) Velayudhan
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Federica Carlotto
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Russell W. Belk
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Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Neil Bendle
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John Dawes
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Terry Smith
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Daniel Funk
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Add to BasketFrom Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Al Marshall
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Robert V. Kozinets
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David (Newcastle Business School, UK) Brown
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Andrew (Nottingham University Business School, UK) Smith
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Danielle Sarver Coombs
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Jagdish N. (Emory University, USA) Sheth
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Linda Anne Barkas
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Interviewing Users : How to Uncover Compelling Insights
Steve Portigal
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Strategieentwicklung mit Design Thinking : Mit Innovation zu Wettbewerbsvorteilen
Claude Diderich
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