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Consumer Behavior - Book

Consumer Behavior

Ayalla Ruvio

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581/2 Ridiculously Simple Marketing Gems I Wish I'd Known Years Ago : Quick, easy, low-cost profit-boosters that will cost you very little but produce a lot - Book

581/2 Ridiculously Simple Marketing Gems I Wish I'd Known Years Ago : Quick, easy, low-cost profit-boosters that will cost you very little but produce a lot

David N Russell

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Creating the Viewer : Market Research and the Evolving Media Ecosystem - Book

Creating the Viewer : Market Research and the Evolving Media Ecosystem

Justin Wyatt

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Creating the Viewer : Market Research and the Evolving Media Ecosystem - Book

Creating the Viewer : Market Research and the Evolving Media Ecosystem

Justin Wyatt

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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023 - Book

Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023

Adina Letitia Negrusa

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The Pricing Compass : Finding the Solution to Your Pricing Puzzle - Book

The Pricing Compass : Finding the Solution to Your Pricing Puzzle

Jan Y. Yang

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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand - Book

The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

Al Ries

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Consumer Behavior: Buying, Having, and Being, Global Edition - Book

Consumer Behavior: Buying, Having, and Being, Global Edition

Michael Solomon

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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It - Book

Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

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Narrative Economics : How Stories Go Viral and Drive Major Economic Events - Book

Narrative Economics : How Stories Go Viral and Drive Major Economic Events

Robert J. Shiller

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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Book

How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Jenni (Research Professor and Associate Director, Research P Romaniuk

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Qualitative Consumer and Marketing Research - Book

Qualitative Consumer and Marketing Research

Russell W. Belk

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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing - Book

Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing

Ron Kohavi

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Better Brand Health : Measures and Metrics for a How Brands Grow World - Book

Better Brand Health : Measures and Metrics for a How Brands Grow World

Jenni (International Director, International Director, Ehren Romaniuk

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The Trend Forecaster's Handbook : Second Edition - Book

The Trend Forecaster's Handbook : Second Edition

Martin Raymond

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Marketing Research: Tools and Techniques - Book

Marketing Research: Tools and Techniques

Nigel (Senior Lecturer in Marketing, University of Westminste Bradley

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Asking for trouble : Understanding what people think when you can't trust what they say - Book

Asking for trouble : Understanding what people think when you can't trust what they say

Jon Cohen

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The E5 Movement : Leadership through the rule of Five - Book

The E5 Movement : Leadership through the rule of Five

Paul Dupuis

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The Practice of Market Research : An Introduction - Book

The Practice of Market Research : An Introduction

Yvonne McGivern

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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers - Book

Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers

Bridget Brennan

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Marketing Research: An Applied Orientation, Global Edition - Book

Marketing Research: An Applied Orientation, Global Edition

Naresh Malhotra

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Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing - Book

Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing

Katy Mousinho

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Statistics for Marketing and Consumer Research - Book

Statistics for Marketing and Consumer Research

Mario Mazzocchi

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Marketing: A Very Short Introduction - Book

Marketing: A Very Short Introduction

Kenneth (University of East Anglia) Le Meunier-FitzHugh

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