Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Philip Kotler
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Philip Kotler
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Philip Kotler
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Principles of Marketing : Scandinavian Edition
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Philip Kotler
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Philip Kotler
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Anders, Ph.D. Parment
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Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
Alan Andreasen
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Marketing Management : An Asian Perspective
Ang Swee Hoon
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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