Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Supercharging the Customer Experience : How organizational alignment drives performance
Alan Williams
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The 30 Day MBA in Marketing : Your Fast Track Guide to Business Success
Colin Barrow
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Cashvertising Online : How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
Drew Eric (Drew Eric Whitman) Whitman
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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The Digital Marketing Handbook : Create a simple strategy and grow your business online
Alice Benham
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Lindsay (DonorsChoose, USA) Karchin
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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Energy Revolutions : Profiteering versus Democracy
David Toke
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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Brand You
David Royston-Lee
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High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Content Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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How to Write a Self-Help Book : Successful techniques for creating a guide that transforms your readers' lives
Ginny Carter
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The Fundamentals of Fashion Filmmaking
Nilgin (Freelance writer and educator) Yusuf
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Applied Marketing Analytics Using R
Gokhan Yildirim
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