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Great American Blow-up : Puffery in Advertising and Selling, Paperback / softback Book

Great American Blow-up : Puffery in Advertising and Selling Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising.

Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers.

In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.

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£19.95

Available to Order - This title is available to order, with delivery expected within 2 weeks
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