Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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The King of Madison Avenue : David Ogilvy and the Making of Modern Advertising
Kenneth Roman
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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The 7 Secrets of Creative Radio Advertising
Tony Hertz
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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Adland : A Global History of Advertising
Mark Tungate
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How Advertising Works : The Role of Research
John Philip Jones
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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The Advertising Handbook
Sean Brierley
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Pictorial Metaphor in Advertising
Charles Forceville
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The Pilgrimage to Compostela in the Middle Ages : A Book of Essays
Linda Kay Davidson
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Advertising and Identity in Europe : The I of the Beholder
Robin (University of Sheffield.) Warner
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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