Visual Merchandising for Fashion Paperback / softback
by Sarah Bailey, Jonathan Baker
Part of the Basics Fashion Management series
Paperback / softback
Description
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one?
How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles.
Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations.
Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:192 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:02/01/2014
- Category:
- ISBN:9782940496129
Other Formats
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- PDF from £21.05
Information
-
Item not Available
- Format:Paperback / softback
- Pages:192 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:02/01/2014
- Category:
- ISBN:9782940496129
