Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Bright Marketing for Small Business, Paperback / softback Book

Bright Marketing for Small Business Paperback / softback

Part of the Startups series

Paperback / softback

Out of stock

Description

Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition?

How can your marketing reach out to your customers? And what makes your business different from the rest?

As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success.

You probably won't be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales.

Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today's increasingly competitive marketplaces, people have a choice.

They can buy from the 'me too' mediocrity or they can buy from the market leaders.

Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition. Robert Craven has an extensive and practical experience of business marketing and currently the managing director of the Directors' Centre, Robert writes in an informal style which makes Bright Marketing both practical and inspiring.

Information

Other Formats

Save 10%

£12.99

£11.65

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Startups series

Bright Marketing for Small Business

£7.49

£5.62

Add to Basket