Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Trade Fair Design Annual 2017/18, Paperback / softback Book

Trade Fair Design Annual 2017/18 Paperback / softback

Edited by Sabine Marinescu, Janina Poesch

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Current brand communication is increasingly moving towards real-digital narratives.

Storytelling plays a major role in this, as well as the type of communication.

Particularly at trade fairs, personal discussion is still the key aspect of every presentation.

With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication.

What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.

Text in English and German.

Information

Save 14%

£60.00

£51.15

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information