Marketing Arbeitsbuch : Aufgaben - Fallstudien - Losungen
Heribert Meffert
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Marketing : Einfuhrung in Die Absatzpolitik
Heribert Meffert
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Marketing : Grundlagen marktorientierter Unternehmensfuhrung Konzepte - Instrumente - Praxisbeispiele
Heribert Meffert
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Identitatsbasierte Markenfuhrung : Grundlagen - Strategie - Umsetzung - Controlling
Christoph Burmann
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Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling
Christoph Burmann
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