Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Choice Models in Marketing : Economic Assumptions, Challenges and Trends, Paperback / softback Book

Choice Models in Marketing : Economic Assumptions, Challenges and Trends Paperback / softback

Part of the Foundations and Trends (R) in Marketing series

Paperback / softback

Item not Available

Description

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing.

Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace.

The marketing choice context is characterized by many choice alternatives. The aim of this book is to lay out the foundations of choice models and discuss recent advances.

The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization.

By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Information

Save 16%

£58.50

£48.85

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information