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User-Driven Product Development : Creating a User-Involving Culture, Paperback / softback Book

User-Driven Product Development : Creating a User-Involving Culture Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

User-driven product development is the art of interacting with users in all stages of the innovation process.

The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects.

Users are to be regarded as valuable, knowledgeable and innovative resources to product development.

The book starts with the design elements of a user-involving product development culture.

Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organisations.

The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases.

The main themes of the book are: The framework of user-driven product development; Information competencies demanded by user-driven product development; How to collaborate with users about new product projects; The user-interacting potential of information and web technologies.

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£32.00

£29.25

Available to Order - This title is available to order, with delivery expected within 2 weeks
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