Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising Paperback / softback
by Nancy R. Tag
Paperback / softback
Description
Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising.
This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content.
Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:216 pages
- Publisher:SAGE Publications Inc
- Publication Date:29/02/2012
- Category:
- ISBN:9781412980531
Information
-
Out of stock
- Format:Paperback / softback
- Pages:216 pages
- Publisher:SAGE Publications Inc
- Publication Date:29/02/2012
- Category:
- ISBN:9781412980531