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Retail Marketing, Paperback Book

Retail Marketing Paperback

Paperback

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This book adopts an analytical approach to the functions and problems or retail marketing management.

It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix.

In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject.

Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed.

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