Public Relations Cases, International Edition Paperback / softback
by Darrell Hayes, Jerry A. Hendrix, Pallavi Kumar
Paperback / softback
Description
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations.
Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns.
The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field.
The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Information
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Item not Available
- Format:Paperback / softback
- Pages:448 pages
- Publisher:Cengage Learning, Inc
- Publication Date:01/01/2012
- Category:
- ISBN:9781111836825
Information
-
Item not Available
- Format:Paperback / softback
- Pages:448 pages
- Publisher:Cengage Learning, Inc
- Publication Date:01/01/2012
- Category:
- ISBN:9781111836825