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Consumerology : The Truth about Consumers and the Psychology of Shopping, Paperback / softback Book

Consumerology : The Truth about Consumers and the Psychology of Shopping Paperback / softback

Paperback / softback

Out of stock

Description

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:240 pages
  • Publisher:John Murray Press
  • Publication Date:
  • Category:
  • ISBN:9781857885767
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:240 pages
  • Publisher:John Murray Press
  • Publication Date:
  • Category:
  • ISBN:9781857885767