Leading Product Development : The Senior Manager's Guide to Creating and Shaping
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Strategic Management of Technology and Innovation
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The Perpetual Enterprise Machine : Seven Keys to Corporate Renewal through Successful Product and Process Development
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Forecasting : Methods and Applications
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Operations, Strategy, and Technology : Pursuing the Competitive Edge
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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
Steven C. Wheelwright
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Managing New Product and Process Development : Text Cases
Steven C. Wheelwright
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