Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources Hardback
by Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Hardback
Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.
Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing.
The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum
Information
-
Item not Available
- Format:Hardback
- Pages:544 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/07/2008
- Category:
- ISBN:9780787996918
Information
-
Item not Available
- Format:Hardback
- Pages:544 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/07/2008
- Category:
- ISBN:9780787996918