Strategic Management in Tourism Paperback / softback
Edited by Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The Un Moutinho, Alfonso (University of Huelva, Spain) Vargas-Sanchez
Part of the CABI Tourism Texts series
Paperback / softback
Description
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism.
It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.
Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:378 pages
- Publisher:CABI Publishing
- Publication Date:26/02/2018
- Category:
- ISBN:9781786390240
Information
-
Out of stock
- Format:Paperback / softback
- Pages:378 pages
- Publisher:CABI Publishing
- Publication Date:26/02/2018
- Category:
- ISBN:9781786390240
