Free Your Mind : The New World of Manipulation and How to Resist it
Laura Dodsworth
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Whose Space is it Anyway? : Place Branding and the Politics of Representation
Cohen-Avenel Pascale Cohen-Avenel
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Whose Space is it Anyway? : Place Branding and the Politics of Representation
Cohen-Avenel Pascale Cohen-Avenel
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Storytelling : Bewitching the Modern Mind
Christian Salmon
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Enchantment : How to Charm, Influence and Persuade
Guy Kawasaki
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Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Aeron Davis
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Losing the News : The Future of the News that Feeds Democracy
Alex Jones
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Theorizing Digital Cultural Heritage : A Critical Discourse
Fiona Cameron
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Contagious : How to Build Word of Mouth in the Digital Age
Jonah Berger
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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Zucked : Waking Up to the Facebook Catastrophe
Roger McNamee
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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Design Unbound: Designing for Emergence in a White Water World : Designing for Emergence
Ann M. Pendleton-Jullian
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The Fabric of Interface : Mobile Media, Design, and Gender
Stephen Monteiro
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The Hybrid Media System : Politics and Power
Andrew Chadwick
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Media, Propaganda and the Politics of Intervention
Zollmann Florian Zollmann
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How to Read Donald Duck : Imperialist Ideology in the Disney Comic
Ariel Dorfman
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