Public Relations, Cooperation, and Justice : From Evolutionary Biology to Ethics PDF
by Charles Marsh
Part of the Routledge New Directions in PR & Communication Research series
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Description
Modern approaches to public relations cluster into three camps along a continuum:
- conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
- redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and
- forms of self-interested cooperation, e.g. fully functioning society theory.
　
Public Relations, Cooperation, and Justice
draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.
Information
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Download - Immediately Available
- Format:PDF
- Pages:292 pages
- Publisher:Taylor and Francis
- Publication Date:21/04/2017
- Category:
- ISBN:9781317371953
Other Formats
- Paperback / softback from £38.99
- Hardback from £130.00
Information
-
Download - Immediately Available
- Format:PDF
- Pages:292 pages
- Publisher:Taylor and Francis
- Publication Date:21/04/2017
- Category:
- ISBN:9781317371953
