Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch
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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch
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Innovating Organization and Management : New Sources of Competitive Advantage
Nicolai J. Foss
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Innovating Organization and Management : New Sources of Competitive Advantage
Nicolai J. Foss
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On Studying Organizational Cultures : Diagnosis and Understanding
Majken Schultz
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