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Organizational Culture, Business-to-business Relationships, and Interfirm Networks - Book

£118.99

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Case Studies for Industrial and Business Marketing - Book

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Training Exercises for Improving Sensemaking Skills - Book

£107.99

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Getting Better at Sensemaking - Book

Getting Better at Sensemaking

Arch G. Woodside

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£107.99

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Designing Winning Products - Book

Designing Winning Products

Arch G. Woodside

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£108.99

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Book

£101.99

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Evaluating Marketing Actions and Outcomes - Book

Evaluating Marketing Actions and Outcomes

Arch G. Woodside

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£101.99

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Managing Product Innovation - Book

Managing Product Innovation

Arch G. Woodside

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£122.99

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Interfirm Business-to-Business Networks : Theory, Strategy, and Behavior - Book

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Business-to-Business Marketing Management : Strategies, Cases and Solutions - Book

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Visionary Pricing : Reflections and Advances in Honor of Dan Nimer - Book

£98.99

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Deep Knowledge of B2B Relationships within and Across Borders - Book

Deep Knowledge of B2B Relationships within and Across Borders

Arch G. Woodside

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£120.99

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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Book

£106.99

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E-Services Adoption : Processes by Firms in Developing Nations - Book

£135.99

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E-Services Adoption : Processes by Firms in Developing Nations - Book

E-Services Adoption : Processes by Firms in Developing Nations

Mohammed Quaddus

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£135.99

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Making Tough Decisions Well and Badly : Framing, Deciding, Implementing, Assessing - Book

£87.99

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Creating and Managing Superior Customer Value - Book

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Business-to-Business Brand Management - Book

Business-to-Business Brand Management

Mark S. Glynn

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£114.99

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Game Strategies for Business Integration in the Digital Economy - Book

£90.00

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New Insights on Trust in Business-to-Business Relationships : A Multi-Perspective Approach - Book

£74.99

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