Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan (International University of La Rioja, Benito
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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan (International University of La Rioja, Benito
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna Grudecka
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Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna Grudecka
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna (SGH Warsaw School of Economics, Poland.) Grudecka
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel Bryla
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel Bryla
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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