Marketing Ethics
N Craig Smith
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Social Marketing
R. Craig Lefebvre
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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New Directions in Consumer Research
Paul Hewer
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Marketing in China
Yonggui Wang
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Advertising
Chris Hackley
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The History of Marketing Thought
Mark Tadajewski
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Critical Marketing Studies
Mark Tadajewski
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Brand Management
Francesca Dall′Olmo Riley
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Macromarketing
Stanley Shapiro
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Business-to-Business Marketing
Nick Ellis
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Service Marketing
Steve Baron
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