Viral Loop : The Power of Pass-it-on, Paperback

Viral Loop : The Power of Pass-it-on Paperback


Here's how it works: you read a book, you recommend it to a friend.

That friend tells another friend. And another...until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.

Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming.

The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos?

Where's the joy in posting a video on YouTube if no one watches it?

Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.

Find out why the Loop will catch us all up, sooner rather than later...


  • Format: Paperback
  • Pages: 288 pages
  • Publisher: Hodder & Stoughton General Division
  • Publication Date:
  • Category: Business & management
  • ISBN: 9780340918692



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